How TNS Lawyers generated 56 direct leads in 30 days.
A boutique Melbourne corporate firm replaced referral dependence with a LinkedIn pipeline they can rely on. Here is exactly what happened.
A firm with the expertise, but a quiet presence.
TNS Lawyers is a boutique corporate firm in Melbourne CBD with real depth across litigation and commercial work. Like most professional firms, their growth ran almost entirely on referrals and word of mouth. It worked, until it left them with no way to turn on new work when they wanted it.
Their LinkedIn presence did not reflect the standing they had earned in the room. Prospects checking them out found little, and the referrals cooled before a conversation started.
No predictable pipeline, no way to scale on demand.
A reputation that did not carry to where buyers were looking.
No capacity for the daily work real outreach takes.
What the Authority Engine delivered.
The Authority Loop, run end to end.
We did not chase vanity metrics. We rebuilt how the firm showed up, then put it to work.
Foundation
We rebuilt the profile into a positioned, credible shopfront that earns trust at first click.
Engine
We ran managed weekly outreach to the exact decision-makers TNS wanted, with messages written for a professional audience and approved before sending.
Proof in motion
Every reply came back to the firm warm, as a real conversation, not a cold pitch.
From setup to a full pipeline in four weeks.
Profile rebuilt and outreach targeting set
The Foundation goes live.
Connection requests land
The first qualified conversations come in.
Momentum compounds
By the end of the month, impressions had reached 66,100 and 56 direct leads had come through.
We went from relying entirely on word of mouth to a real LinkedIn pipeline within weeks. It feels automated, yet the responses are genuine conversations.
Want results like these for your firm?
Book a 45-minute Executive Discovery Call with Adrian. He'll map what the Authority Engine could deliver for your firm, backed by the guarantee: 10 qualified leads in 30 days, or we keep working at no extra cost, or you walk.
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