Privacy Policy

1. About This Policy

AMp Digital Marketing ("AMp", "we", "our", "us") is an Australian business based in Melbourne, Victoria. We are committed to protecting the privacy and personal information of all individuals who interact with our website and services. This Privacy Policy explains how we collect, use, hold, and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) contained in Schedule 1 of that Act.

By using our website or engaging our services, you consent to the collection and use of your personal information as described in this Policy. If you do not agree, please discontinue use of our website.

2. What Personal Information We Collect

We collect personal information that is reasonably necessary for our business functions. The types of personal information we may collect include:

• Full name, email address, and phone number
• Professional information (firm name, role, LinkedIn profile URL)
• Website usage data (pages visited, session duration, referral source, IP address)
• Content of communications sent to us via forms, email, or phone
• Booking and scheduling information submitted via our Discovery Call form
• Lead magnet download data (name and email submitted via opt-in forms)

Where practicable, we will collect personal information directly from you. We collect information through our website contact and booking forms, email correspondence, phone conversations, and social media interactions on LinkedIn, Facebook, Instagram, and X (Twitter).

3. How We Use Your Personal Information

We collect and hold personal information for the primary purpose of providing our services and for related secondary purposes that you would reasonably expect. Specifically, we use personal information to:

• Provide, manage, and improve our LinkedIn authority marketing services
• Schedule and conduct Executive Discovery Calls
• Deliver lead magnets and resources you have requested
• Send marketing communications, service updates, and insights (with your consent)
• Personalise your experience on our website and in our communications
• Comply with applicable laws and regulatory obligations
• Maintain our CRM system and internal business records

We will not use your personal information for any purpose other than those for which it was collected, unless you have consented, or as otherwise permitted by law (APP 6).

4. Disclosure of Personal Information

We do not sell, trade, rent, or otherwise transfer your personal information to third parties without your consent, except where necessary to provide our services or as required by law. We may disclose your personal information to:

• Our CRM and marketing automation platform providers (bound by contractual confidentiality obligations)
• Scheduling and calendar tool providers used to manage Discovery Call bookings
• Email marketing and communication service providers
• Video production contractors engaged in delivering The Accelerator service
• Regulatory authorities or law enforcement where required by law

Where we disclose personal information to overseas recipients (for example, cloud-based software providers), we take reasonable steps to ensure those recipients handle personal information in a manner consistent with the Australian Privacy Principles (APP 8).

5. Data Quality and Security

We take reasonable steps to ensure the personal information we hold is accurate, up-to-date, complete, and relevant (APP 10). We implement appropriate technical and organisational security measures to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure (APP 11). These measures include:

• Encrypted data transmission via HTTPS across our website
• Password-protected and access-controlled internal systems
• Restricted staff access to personal data on a need-to-know basis
• Regular security reviews of our software and platforms

Despite these measures, no method of internet transmission is completely secure. We cannot guarantee the absolute security of information transmitted electronically.

6. Cookies and Website Analytics

Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyse website traffic. Cookies are small data files placed on your device. You can configure your browser to refuse cookies; however, some parts of our website may not function correctly as a result.

We may use third-party analytics services (such as Google Analytics) to understand how visitors engage with our site. These services may collect information including your IP address, browser type, pages visited, and session duration. This data is used in aggregate form only.

7. Your Rights Under the Australian Privacy Principles

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the following rights:

• Access (APP 12): You may request access to the personal information we hold about you.
• Correction (APP 13): You may request correction of personal information that is inaccurate, out-of-date, incomplete, or misleading.
• Opt-out: You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.
• Complaint: If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

To exercise any of these rights, please contact us in writing at the details below. We will respond within 30 days as required under the Privacy Act.

8. Retention of Personal Information

We retain personal information for as long as it is necessary to fulfil the purposes for which it was collected, or as required by law. When personal information is no longer required, we take reasonable steps to destroy or de-identify it in a secure manner (APP 11.2).

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be published on this page with a revised "Last updated" date. We encourage you to review this Policy periodically.

10. Contact Us

For any privacy-related enquiries, access or correction requests, or complaints, please contact: