The Essential Solutions package is the complete "peace of mind" choice for Melbourne law and accounting firms needing a professional, active, and trustworthy online presence.
Perfect for established professional firms that rely on referrals but need a digital "first impression" that matches their reputation.
You don't need aggressive growth yet, but you do need to ensure that when a potential client Googles you, they see a 5-star reputation and an active business.
It focuses on visibility, credibility, and consistency, giving you the essentials needed to be found online and make a great first impression.
This is a solution ideal for businesses that want to:
✔ Improve visibility
✔ Build trust online
✔ Establish consistency
✔ Start marketing the right way
We take the guesswork out of digital marketing so you can focus on what you do best, running your business.
What’s Included:
Strategic Onboarding
We start with an onboarding session to gather all the essential information and assess what we need to get your project underway. Our team spends the first month fixing broken links, correcting data errors, and setting up the tracking systems required for success. We handle the technical heavy lifting so you don't have to.
Consistent Market Presence (12 Posts/Month)
Never worry about what to post again. We curate and publish professional, on-brand content across Facebook, LinkedIn, Instagram, and Google. We keep your business 'top of mind' with your network.
Online Reputation Management
As part of our Essential Solutions, we monitor reviews and respond on your behalf to build trust with local clients.
Strategic Social Advertising (Meta)
Organic reach isn't enough. We actively manage paid campaigns on Facebook and Instagram to ensure your content reaches your ideal local clients. We handle the targeting and execution to maximise your visibility.
Note: Direct advertising spend (budget paid to Meta) is billed separately.
Local SEO & Google Maps Management
We actively manage your listings to ensure your firm ranks for terms like 'Lawyer near me' or 'Accountant in Melbourne'.
Quarterly SEO Authority Content
We produce strategic articles that answer high-intent client questions and establish your firm as a subject matter expert.
Monthly Performance Report
Transparent insights and data-driven recommendations to track your progress and guide next steps.
Build Trust & Visibility
Essentials
12 Custom Social Posts/Month (LinkedIn, FB, IG, Google
Professional Content Creation (No templates)
Reputation Protection (Review Monitoring)
Local SEO Foundation (15 Keywords)
Google Business Profile Optimisation
Basic Paid Ads Management (Meta Only - Ad Spend Separate)
1 x SEO Authority Article (Quarterly)
Monthly Performance Report
Drive Leads & Revenue
Pro Growth
20 Custom Social Posts/Month (Inc. TikTok & Reels)
Advanced Reputation Strategy (Review Generation Campaigns)
Dominant Local SEO (Advanced Citations & Directory Sync)
Multi-Channel Ad Management (Google, Bing, Meta, YouTube) (Ad Spend Separate)
Conversion Assets: Includes 1 x High-Converting Landing Page
Lead Tracking: Call Tracking & Form Attribution
1 x SEO Authority Article (Monthly)
Fortnightly Strategy Calls